How We Get Data About You
We use tools like cookies, web beacons, and similar tracking technologies to gather the data listed above. Some of these tools offer you the ability to opt-out of data collection.
and Data Collection Tools
2.2 Why We Use Data Collection Tools
Cloud Academy uses the following types of Data Collection Tools for the purposes described:
- Strictly Necessary: These Data Collection Tools enable you to access the site, provide basic functionality (like logging in or enrolling in courses), secure the site, protect against fraudulent logins, and detect and prevent abuse or unauthorized use of your account. These are required for the Services to work properly, so if you disable them, parts of the site will break or be unavailable.
- Functional: These Data Collection Tools remember data about your browser and your preferences, provide additional site functionality, customize content to be more relevant to you, and remember settings affecting the appearance and behavior of the Services (like your preferred language or volume level for video playback).
- Performance: These Data Collection Tools help measure and improve the Services by providing usage and performance data, visit counts, traffic sources, or where an application was downloaded from. These tools can help us test different versions of Cloud Academy to see which features or content users prefer and determine which email messages are opened.
- Advertising: These Data Collection Tools are used to deliver relevant ads (on the site and/or other sites) based on things we know about you like your Usage and System Data (as detailed in Section 1), and things that the ad service providers know about you based on their tracking data. The ads can be based on your recent activity or activity over time and across other sites and services. To help deliver tailored advertising, we may provide these service providers with a hashed, anonymized version of your email address (in a non-human-readable form) and content that you share publicly on the Services.
What We Use Your Data For
We use your data to do things like provide our Services, communicate with you, troubleshoot issues, secure against fraud and abuse, improve and update our Services, analyze how people use our Services, serve personalized advertising, and as required by
law or necessary for safety and integrity.
We use the data we collect through your use of the Services to:
Provide and administer the Services, including facilitating course participation, issue course completion certificates, display customized content, and facilitate communication with other users.
Process instructor payments.
Process your requests and orders for courses, products, specific services, information, or features.
Communicate with you about your account by:
- Responding to your questions and concerns.
- Sending you administrative messages and information, including messages from instructors, students, and teaching assistants, notifications about changes to our Service, and updates to our agreements.
- Sending you information, such as by email or text messages, about your progress in courses, rewards programs, new services, new features, promotions, newsletters, and other available courses (which you can opt-out of at any time).
- Sending notifications to your wireless device to provide updates and other relevant messages.
Manage your account and account preferences.
Facilitate the Services’ technical functioning, including troubleshooting and resolving issues, securing the Services, and preventing fraud and abuse.
Solicit feedback from users.
Market and administer surveys and promotions administered or sponsored by Cloud Academy.
Learn more about you by linking your data with additional data through third-party data providers and/or analyzing the data with the help of analytics service providers.
Identify unique users across devices.
Tailor advertisements across devices.
Improve our Services and develop new products, services, and features.
Analyze trends and traffic, track purchases, and track usage data.
Advertise the Services on third-party websites and applications.